If pushing out fast fact about aircraft is your airline ’s practiced sport at engagement on Twitter , include smash data is probably not the best approach , as Dutch airline KLM has evidently just realized .
In a since - deleted tweet , theKLM IndiaTwitter report on Wednesday name a 2015 psychoanalysis byTIME Magazineof seat chart and fatality data from the Federal Aviation Administration ’s CSRTG Aircraft Accident Database as a variety of fun fact for its 3,300 follower .
The tweet stated that “ the fatality rate for the seats in the middle of the carpenter’s plane is the high , ” and that “ the human death charge per unit for the seats in the front is marginally less and is least for seating room at the rear third of a airplane . ” The tweet included a computer graphic that study , per theWashington Post : “ Seats at the back of a airplane are the safest ! ”
Photo: Sean Gallup (Getty)
This was not — as you might imagine — especially well have , and it appear the tweet was removed the same daytime it was posted . The KLM India report quickly squeeze an apologia Wednesday that stated the initial tweet “ was based on a publicly useable aviation fact ” and that it was not intended “ to smart anyone ’s sentiments . ”
https://twitter.com/embed/status/1151574115049803777
KLM did not immediately rejoin a request for further comment about the incident , but the airline ’s primary accounttweetedThursday that it “ will be reviewing our Twitter protocol to considerably insure appropriate content . ”
outstandingly , this does not come out to be the only societal sensitive faux pas KLM has faced this week . Just days in the beginning , the society was face with backlash over an incident involving a passenger who claim in a recent Facebook postshe was asked to address upwhile breastfeeding her 1 - year - honest-to-goodness daughter on a KLM flight .
The companyrespondedto criticism on Twitter by note : “ To keep the peace on board , in such caseful we will seek to find a solution that is satisfactory to everyone and that shows respect for everyone ’s comfort and personal place . This may involve a request to a female parent to overlay her chest . ”
More evidence that utterly any time is a good time to lumber off .
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