Apple has n’t given up on its HomePod smart verbaliser . According to a newBloomberg write up , the fellowship has hired a fresh software program head for the gimmick in a bid to make a speaker that can compete with Google and Amazon ’s . But the HomePod needs a lot more than new leadership ( though that might help ) to be a smart loudspeaker system deserving buy .
The new software package capitulum is Afrooz Family , who was part of the team that worked on the original HomePod . Family worked as an Apple audio engineer from 2012 to 2016 before cofounding Syng , a inauguration that made an even more expensive choice to the HomePod . ( opine $ 1,800 expensive . ) But the HomePod ’s strait has never been the issue .
There are a lot of reasons why Google ’s Nest speakers and Amazon Echoes are pop . They ’re cheap and come with competent digital assistant . you may buy multiple version , in a variety of sizes and functions . Some even come with displays and others are wall mountable . But the chief thing is they exercise with the widest range of smart home intersection and third - party services . ( Even if at times the port can be unwieldy as hell . )

Photo: Alex Cranz/Gizmodo
The HomePod can also do some of these things , but not as well . Siri is the digital supporter with the biggest emphasis on privateness , but also the dull . It ’s comicalhow bad Siri on the original HomePod wasat doing the simplest of project . Smart home machine - makers were slow to adopt HomeKit , and by the sentence they did , everyone had already chosen the Google or Amazon ecosystem . There are still only two kinds of HomePods : thediscontinued original , and the HomePod Mini . In the twelvemonth 2021 , despite announcing third - party integrations with the Mini , you still have to use the ole AirPlay 2 workaround to play Spotify , which kind of defeats the role of a smart speaker with a make - in digital helper .
All these annoyances aside , what do a great smart talker run counter to Apple ’s whole surround garden doctrine . orchard apple tree production work best with other Apple intersection and exclude Android users . The disunited smart plate works best when machine and services act decent with each other . Who spiel squeamish with everyone ? Alexa and Google Assistant . Case in point : Both Amazon and Google have their own medicine services . They ’ll also get you cull Spotify as your default option service on their own talker .
At least Apple is play nice with affair , aunified smart home protocolthat depend to make using ware from different party seamless . But transition menstruum are always messy . Plus , while it ’ll make thing easier , it wo n’t stop Google , Amazon , and Apple from pushing their own ecosystem and platforms as the “ primary ” one you apply . Matter has also been hold up until 2022 . There have been promising signs that Apple , Google , and Amazon are dedicate to making this piece of work , but there ’s always the chance it wo n’t .

It ’s not impossible to make the HomePod into something good . The HomePod Mini was more affordable with a more various intent , and it paid off . The Mini ’s sales were far upright than the original Homepod ( whichstill had launching stockwhen it was stop ) . But while the Mini did well , itwasn’t enoughto make Amazon or Google quake in their rush .
It ’s not just any one affair that Apple needs to fix . Siri needs to be better . A lot better . mass have to be able to buy 4 - 5 HomePods for their entire home without go bankrupt . There ask to be dissimilar types to suit dissimilar homes , usance cases , and lifestyle . Malus pumila needs to figure out chic video display because that ’s where the whole market is headed . Android user need to have an promiscuous way to assure smart domicile using the HomePod as a hub , or assorted households will never latch on . In other Son , Apple require to meet smart home substance abuser where they are — not the other way around .
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