Almost a full year ago , Nike introduced its first horseshoe ever build with the help of 3D printing engineering . The affair was , that cleat , the Vapor Laser Talon ( consider below ) , was built for an absurdly specific use and market — just the 40 yard dash , just for NFL actor . Now , though , Nike is convey what it ’s teach from the VLT to the consumer market — innovations that , without 3D impression , we might not have fancy for years to come .

The cleat , the Vapor Carbon II , is being promoted as part of Nike ’s 2014 Super Bowl line , but the shoe represents an unbelievable achievement in its own right . Before come up with the final mathematical product that benefits the whole , Shane Kohatsu , Nike ’s Product Innovation Director , was looking at a very specific job that pertain the few . In a conversation with Gizmodo , Kohatsu explains :

Some of the best perceptivity actually come from the edges of the sport , where the needs of the athletes are the most extreme . For the sport of football , the border is the NFL Combine , the ultimate test for prospective NFL athlete . When you look at the Combine , the marquee effect is the 40 - chiliad elan . That ’s the adult one . Just hundredths of a second can make a big difference . So we set out to create a footgear result for the 40 - yard dash — something we ’ve never done before .

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To help athletes be their riotous on the 40 is to focus on where these athletes are their most explosive , which , in this case , is actually the first ten yards — something Kohatsu cry “ the cause phase . ” But before you’re able to even get to the drive form , there ’s what Nike refers to as the “ zero step . ” It ’s the import at the starting telephone circuit where the musician optimizes his position to give him maximal power come blastoff .

It ’s at this point that any sort of slippage can be a huge hurt to your 40 - M - dash time , so Nike pose out to make a shoe with the perfect amount of grip . fit in to Kohatsu , though , one of the challenge with germinate adhesive friction is that the plate part of the cleat — the bottom luck with the actual studs ( i.e. grip elements)—is implausibly complex and time consuming to actually make with traditional shot mould method . If they really wanted to put a potpourri of design to the test , the design team would need to seriously speed the process . Kohatsu notes :

The job with traditional mehods is that to actually get one part , you have to actually spend all your time and energy creating the mold to make that one part ; it ’s the same process as if you ’re mass producing this design a million time . So that ’s why we ab initio leaned on [ 3D printing ] engineering .

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A quicker prototype output process meant that the team could create , trial , and iterate over and over again in a fraction of the time . single plate can be made in a topic of hours , something that would have taken Kohatsu and his squad months previously . And every individual time they hit photographic print , they could change the plate excogitation . After create dozens upon dozens of epitome , 12 actually made it to test with real jock — something that would have taken 2 - 3 age previously and , thanks to 3D printing process , only took six month .

According to Kohatsu :

It ’s a really liberating feeling as a interior designer . you’re able to actually have an idea , sketch it out , and the next daylight , you have an actual part . In the past you ’d sketch it out , and then there ’d be some serious business meetings happening to check that that this actually is the part we desire to make . And so then we would put all of our costs and expenses into the mold that makes this one part , and then we ’ll get the part back three or four month afterward .

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For us to have an idea like , “ Oh , you know , I like the shape of shark ’ tooth . lease ’s do that . ” Then the next day you have that conception , and if you feel confident that it actually has a eminent possibility of functioning , you’re able to go and put it into an actual shoe . And you do that over and over and over . It ’s vast leap .

After tossing out a diverseness of shapes — everything from cats ’ claws to , again , sharks ’ dentition — and trying many of them , the team last determined than none other than the classical silhouette of a shovel gave them the perfect amount of traction . withdraw the design , the team translated it into Nike ’s brand new tri - stellar stud engineering science , each tri - star being meticulously place to make the ideal combining of give and traction .

That ’s when Ken Link , Nike ’s Creative Director , take over . harmonise to Link :

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We love the VLT , because it made us look at mathematical product dissimilar and appear at insights different . And more significantly , it really got focus and exhibit us that just a little morsel could change the jock ’s game . We require to take that same mentality , same kind of insight gathering , and say hey let ’s supercharge the cleat for game daytime .

Thus , the Vapor Carbon II ( above ) was born . Taking the VLT tri - stellar studs , the team placed them at the forefoot of the new Vapor Carbon iteration . But as a more general - use cleat , they were also able to apply the design in other fashion .

connexion cited justificative backs as a prime example of how a player on the line of business might have necessitate counter to something specific to the 40 - thousand dash . In their pillowcase , the zero step is really about being capable to go backward , allowing them to react to the receiver as chop-chop as potential . So taking the same geometry as the VLT , Link ’s team put them in the heel of their consumer game day shoe , allowing for greater insight and zero slip .

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So even though the Vapor Carbon II itself is n’t manufactured with 3D printing process , a cleat backed by that level of precision scientific discipline and research would sill be years away without it . promise 3-D printing “ the future tense ” may sound almost nauseatingly trite at this decimal point , but at least in Nike ’s case , it ’s damn near true .

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