Overwatch’s pink Mercy skin raised over $12.7 million

Largest donation in a single year for BCRF

In May,Blizzard teamed up with the Breast Cancer Research Foundation (BCRF) to sell a pink Mercy skin inOverwatchas a fundraiser for breast cancer awareness. Going for $14.99, Blizzard pledged to donate all proceeds to charity in an effort to help a cause it believed in. I guess Blizzard knew the immense popularity ofOverwatchcould be channeled into something good for this world because it turns out that pink skin raised a staggering $12.7 million USD for BCRF.

Put another way, this $12.7 million is the single largest donation by a corporate partner within one year for the entire 25-year history of the BCRF. Blizzard does mention that some of that profit came from the sales of pink Mercy T-shirts along with the skin, but that is still an incredible figure. In addition to the money that Blizzard raised, streamers playingOverwatchaccrued another $130,000 on Twitch.