‘YouTube is trying to kill my channel’
There is some irony, too, in Mr. DiePie railing against “clickbait” videos that “has nothing to do with personality” and “just has a really great title, and a really great thumbnail” (in the highlighted instance, a hot bikini woman’s ass and back) finding wild success on the platform (10 million views in 6 days, in this instance of low-hanging fruit). The new multimedia that served as an alternative to new online media that served as an alternative to mainstream/print media is seeing itself struggle to compete with junk content that could just as easily be made infinitely, en masse by computer AI.
It is possible as his content and style change — for example, releasing a 10 minute video bitching about the problems of being a YouTube multi-millionaire — people are tuning in less. Or it could be that changes to YouTube’s system of alerts and prioritizing which content is shown (including low-hanging “clickbait” style videos) are affecting his viewer counts.
