In-game trinkets increase playtime, says Trion Worlds
Retention rates for subscription based MMOs are a really hard thing to regulate. After all, why do you think so many of them drop their fee to go free-to-play?
Trion Worlds has somehow managed to survive the switch, and is still offering subscriptions. Due toa little imagination on their part, they’ve managed to increase the daily active user count by 470 percent by offering simple in-game rewards through the website Raptr.
The developer saw results in as little as a few weeks. One of the biggest ways they got people into the game is by offering a free copy ofRiftwith a one month subscription for reaching an “Experienced” rank playingotherRPG games likeTorchlight II. There’s also an entirely different tiered system once you start playingRiftitself, that will net you free items.
