Miraculous change of heart following Uplay expansion
Ubisoft, famous among PC gamers forobnoxious DRM tacticsandshoddy ports, has claimed it wishes to improve its relationship with the computer gaming community. Of course, now it’s trying topush its own Origin-like service, it makes sense it’s coming round with its cap in hand.
“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community,” said Uplay director Stephanie Perotti inMCV. “We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving.Far Cry 3andAssassin’s Creed IIIon PC were very high quality.
“At Uplay we are also offering all Ubisoft titles, more console content and elements that gamers are more interested in. It’s about offering more options and more choice.”
It’s true that more recent Ubisoft PC efforts have been good, but it comes across as cynical when its commitment to being less of a dick coincides with an attempt to suckle at the teet of proprietary digital distribution services. Sure, it wants to improve its PC reputation — but onlyafterit’s got something extra to sell.
Ubisoft: ‘We want to improve our relationship with PC gamers’[MCV]
